PetPlate is a direct-to-consumer human grade pet food company that delivers ready-to-eat, nutritious pet food designed by veterinarians and made by chefs. In May 2018, it closed a $4 million seed round led by Dane Creek Capital to scale operations and meet demand. CEO Renaldo Webb joined us at our Fail Friday this past June to share his stories of failure and lessons learned.
Renaldo founded PetPlate because he wanted to be able to feed his real food. After making hundreds of batches of home-cooked food for his dog Winston and his pup pals, Renaldo launched PetPlate as a nationwide subscription service in early 2017, following an appearance on the hit TV show Shark Tank.
Renaldo’s Fail Friday story begins as he’s scaling the company after raising pre-seed funding through Shark Tank. He and his investors decided it was time to expand the company’s manufacturing from a local commercial kitchen to working with a co-packer.
He honed in on three major failures and lessons learned:
You can see videos of other presenters at our Fail Friday here.