Foodscovery Aims to be The Goldbely of Europe

Food e-commerce is hot. Dozens of startups around the world are trying to crack the code on how to make it easier for eaters to get great food from local producers. Some focus on connecting people directly to the farm, while others like Y Combinator-backed Goldbely focus on letting you experience the best local cuisine.

Italy-based Foodscovery wants to crack the code for Europe. Founded by Rocket Internet veterans Fabio Di Gioia and Mario Sorbo, the online food delivery platform allows Europeans to order iconic foods from top local Italian food makers. Eaters place an order online and then receive the food within 24 to 48 hours. The startup makes it dead simple for food producers by handling all of the shipping and customer service logistics. They hire local selectors in each region that scout for the best foods and then manage the shipping.

While Foodscovery is still in its infancy, Di Gioia says it’s seeing good growth and 40 percent customer retention. Last year the startup participated in the Berlin-based Axel Springer Plug and Play Accelerator and received 25,000 euros in funding. Participating in the accelerator also helped the startup reach an international audience. It’s currently shipping products to customers all over Europe, including Berlin, Luxenbourg, London, Slovania, Croatia and France.

I had a chance to speak with Di Gioia at Seeds&Chips this past March. Check out our interview below to learn more about how Foodscovery works.

Learn about how Seeds&Chips is propelling an international food tech ecosystem here.