Ahh, the joys of summer: grilling outdoors, growing vegetables, sipping cold beers, and…free analytics? Yes, you read that right. In honor of the glorious summer of 2015, Food Genius, the leading foodservice data provider, is making exciting changes to how you can interact with our data and analytics. We’re announcing a new program for qualified users to receive complimentary access to our menu analytics dashboard.
Over the last 4 years, we’ve built a number of tools and experiences for foodservice professionals to gain insight and value from the massive amounts of menu data and technology we’ve built. We’ve had our share of successes and failures, but one thing we know is that more access to data is great for the foodservice industry as a whole. We believe that adoption of new tools, technology, and analytics services will lead to better insights and ultimately greater innovation.
We’ve decided to lower the barrier for certain groups of people working in or around the food industry to interact with and manipulate our data dashboard for a few reasons. First, we built a tool chock-full of insight, and we want to show it off. Second, we believe in democratizing data and are intent on leading that shift for the food industry. Access to data should be a given. This open access provides people with the freedom to interpret the data, and pushes everyone to become more “data literate”.
As Kris Hammond from the team at Narrative Science said, “Truly democratizing data requires some work in order to make it more understandable to everyone…It means giving people the stories that are trapped in the data so they can do something with the information.” The release of our dashboard attempts to do just that. It allows people access to those stories hidden in the data, so that people can access it and understand it in a relevant way for themselves, instead of going through us.
Starting immediately, students, educators, researchers, state restaurant associations and media focused on the food service industry will be able to access the Food Genius dashboard for the remainder of the year, completely free of charge, opening up access to menu examples, pricing statistics, ingredient usage rates, and geographic penetration.
Get in touch with us to learn more.
A version of this post originally appeared on Food Genius’ blog on July 7.
Eli Rosenberg is a co-founder of Food Genius currently working on developing partnerships and managing content development, sometimes he also makes sure the internet works and lunch gets ordered.