Got a kick-ass idea for a new food product? Looking to raise capital to prototype your revolutionary cooking gadget? Wanna test whether people will actually pay for your first-of-its-kind home-gardening kit?

Crowdfunding is a great way to jumpstart and market your food startup projects–but only if it’s done well. Close to 60 percent of all crowdfunding campaigns fail. There is a science to running a successful campaign and it all starts with preparation, before you even click the start button.

Lisa Q. Fetterman, one of Forbes 30 Under 30, has raised over $1.3 million through two Kickstarter campaigns for her sous vide startup, Nomiku, and she wants to help you succeed, too. Which is why we’ve partnered with her to launch Crowdfunding for Food Entrepreneurs. This intensive one-day bootcamp will be held in NYC on March 28, and the e-course will be available online in May.

You’ll learn everything you need to launch a kick-ass crowdfunding campaign, from planning and creating buzz before you launch, to learning how to keep momentum strong in backer growth, to immediate post-Kickstarter logistics. By the end of the day, you will walk away with an action plan and loads of templates to help you get your project funded.

Takeaways:

• Understand what it takes to get your project funded 
• Learn how to cultivate and activate your tribe to create pre-launch buzz 
• Crash course in PR and marketing strategy to get a pre-launch media blitz 
• Craft a compelling crowdfunding page 
• Understand what it takes to create a killer promo video on any budget 
• Learn how to set campaign goals, stretch goals and rewards 
• Develop a communications strategy for during and after your campaign 
• Understand fulfillment costs, logistics and best practices 
• Determine which crowdfunding platform is right for you 
• Learn how to build the right team from small to large budgets 
• Walk away with a crowdfunding strategy

Who Should Attend: 

Anyone who wants to learn how to launch a kick-ass crowdfunding campaign for their food, ag, food tech or ag tech product.

Online Course:

Not able to attend the Bootcamp? We’ve got you covered. This course will also be available online in early May. It will feature videos, hands-on exercises, templates, monthly office hours with Lisa and access to the course forum. Sign-up today and get 60% off the course price.

About Your Instructor:

Lisa Q. Fetterman is the founder and CEO of Nomiku, the first home sous vide immersion circulator. She was recently named Forbes 30 Under 30. Lisa’s culinary sensibilities were honed at the best restaurants in the world like Babbo, Jean Georges, and Saison. She has a sophisticated writing and editing background with a BA in Journalism from the prestigious NYU Arthur L. Carter of Journalism. She’s worked for Hearst Corporation in their digital media department and has helped publish multiple New York Times Bestsellers with SMITH Magazine.