NatureBox, an online subscription service for healthy snack food, announced yesterday that it has raised $8.5 million in Series A funding, led by General Catalyst Partners and Softbank Capital, to improve its data analytics infrastructure and increase customer acquisition. The company also announced that it’s snagged Minesh Shah, former vice president of operations at Walmart.com, to join its team as vice president of operations, and David Lee, former senior director of engineering at Bonobos, to join as vice president of engineering.
NatureBox is unique in that it creates all of its own products and is using the subscription box model as a direct-to-consumer distribution channel. And the company is growing fast. Last year, the company launched 60 products and shipped 50,000 boxes. This year, it projects it will add over 100 unique products and ship over 1 million boxes.
Read my full interview with co-founder and CEO Gautam Gupta on Forbes to learn why this company might be a game changer.