The path to going plant-based has obvious upsides, but can also be isolating and difficult. Shouldn’t there be some middle ground for people looking to make a change without totally upending their lives?
A new documentary titled MEAT ME HALFWAY from Executive Producer Madelaine Petsch and Reducetarian Foundation co-founder Brian Kateman offers a nuanced, honest and often humorous journey into reducing meat, egg and dairy consumption. From speaking with passionate animal rights activists and attending his first pig vigil to touring a high animal welfare, regenerative farm, Kateman explores the realities of animal agriculture from every perspective.
Throughout the film, Kateman visits picturesque farms, explores futuristic Silicon Valley labs and sits down with visionaries and industry experts, including Journalist & Author Mark Bittman, Founder of SÜPRMARKT Olympia Auset and Schumann Distinguished Scholar in Environmental Studies at Middlebury College Bill McKibben. He also speaks with representatives from Beyond Meat, Clara Foods, Finless Foods, Eat Just, Miyoko’s Creamery and New Age Meats.
At its core, MEAT ME HALFWAY is an investigative film that seeks to create an open dialogue around the controversial topic of meat consumption.
“Pragmatic… emotional.” – Fast Company
“Profoundly refreshing.” – Treehugger
“Fascinating and multi-faceted.” – Press Herald
“ Brings hope that the stalemate at the dinner table cannot last forever.” – New Scientist