Secret Sauce: 10 Tips for Getting Your Product into Whole Foods is a guest series by the founders of Bandar Foods. Follow along as Dan and Lalit share their tips and tricks for starting and growing a specialty food company.
That’s it – you now have the basic understanding of how to create new food products, get them into stores, and help them sell off shelves. Rinse and repeat. Now, grow your food brand for the rest of your life. Seriously, this never stops. Coca Cola products can be found in nearly every store on the planet, and they still spend billions of dollars annually on advertising and marketing. You’ll get there soon. For many entrepreneurs, the most fun part of starting a food company is nurturing and supporting the brand through all its stages of growth.
Honestly, as a small brand ourselves, we’re learning this as we go. We constantly ask for meetings with mentors to get advice on how to become the next giant food brand. This will take years. Think of how long the world’s biggest food brands – Heinz, Nestle, Cheerios – have been at the game. Here are the general buckets to ponder how to get there.
The best brands are the clear category leaders that become synonymous with their category. Can you imagine seeing a chip aisle without Doritos? How to get there?
Again, there are countless ways to build a brand. There’s no right or wrong way. Expand outside of grocery into gas stations, or be a staple in college cafeterias. The best part about food is that everyone needs to eat. Brand building is supposed to be fun and we’re doing our best to grow. Excited to share our journey with you – and please share yours with us. Email us at firstname.lastname@example.org to let us know how you’re doing. Best of luck. Go crush it!