We’re Serving Up Restaurant Tech + Strategy Classes

Overwhelmed with all of the restaurant technology options out there? Struggling with how to brand and scale your restaurant? Looking for ways to boost your employee retention and empower your staff? We’ve got you covered!

In honor of Hack//Dining NYC, we’ve partnered with experts from ShopKeepPOS and Chief Marketing Partners to host marketing and technology strategy classes to give restaurants insights into better business practices and tools for staying competitive. We’re also hosting a panel with Culinary Agents, Culintro and Easy Pairings that will explore how you can use technology to find the talent that’s right for your restaurant.

Tickets are $35 for classes and $15 for the panel. We’re also offering a limited number of packages for all three for just $60. Space is limited, so snag your tickets here.

Schedule (subject to change)

SATURDAY 6/28 | 1:30 PM – 3:00 PM

Building Your Restaurant Technology Strategy (Class)

Instructor: ShopKeep POS

How should I budget for technologies for my restaurant? How do I build a website for my restaurant? Which technology solutions are right for my restaurant? Presented by ShopKeep, this 90 minute class will give you the tools to prioritize your operational, workforce management, demand generation and customer retention technology investments. Meant for everyone from restaurant startups to established brands, you’ll learn how to create a technology strategy that you can use to navigate the abundance of solutions out there with confidence.

Takeaways

• Overview of the restaurant technology landscape
• Tips & tools for navigating the restaurant technology landscape
• Tips & tools to creating your technology budget

SATURDAY 6/28 | 3:15 PM – 4:45 PM

Scaling + Branding Your Restaurant (Class)

Instructor: Felicia Stingone, Co-Founder and Partner, Chief Marketing Partners (Formerly Senior Managing Director of Brand and Marketing at Union Square Hospitality Group)

Have you ever wondered how today’s award-winning restaurateurs and chefs build their renowned brands and restaurants groups? We’ll give you a hint: marketing and communications are key to successfully scaling any business.  Learn how people like Danny Meyer, David Chang and Christina Tosi or April Bloomfield and Ken Friedman use marketing to grow from single outposts to iconic brands.  Get an inside perspective in this 90 minute workshop with Felicia Stingone, formerly Senior Managing Director of Brand and Marketing at Union Square Hospitality Group, who will share how you can use marketing to develop memorable, scalable brands.

Takeaways:

• Learn about the marketing strategies restaurant powerhouses use to grow their business
• Get an inside look at how to start to leverage “brand” to scale a business, from opening more doors or new concepts to publishing books and launching products
• Walk away with insights and practical tactics that you can use to shape a brand strategy and develop a marketing plan to help grow your business.

SATURDAY 6/28 | 5:00 PM – 6:15 PM

Using Technology to Hire Great Restaurant Talent (Panel)

Panelists: Stephanie Berghoff & Sarah Campbell – Co-founders, Culintro, Alice Cheng – Founder, Culinary Agents and Darren Wan – Co-founder Easy Pairings. Moderator: Leiti Hsu

How can you streamline the hiring process and improve employee retention? How can you foster your staff and empower them to succeed? What technologies can you leverage to make this process easier? Lead by by the founders of Culintro, Easy Pairings and Culinary Agents this 90-minute panel will give you a behind the scenes look at how three cutting-edge startups are working to simplify and improve the hiring process for both restaurant operators – like  and job seekers. Intended for new restaurant startups and veteran brands alike, panelists will share their tips for using technology to discover the talent that’s right for your restaurant.

Takeaways:

• Inside look at some of the leading restaurant hiring technologies
• A run down of best practices for restaurant employee hiring, onboarding and retention
• Overview of how technology can be used to empower employees