Innovator Video: Zaarly’s Adam Hofmann on Creating Connections

30 Nov 2011

[Food+Tech Connect’s Innovator Series was recorded at The Grind in NYC for our one year anniversary party as part of the Hacking the Food System series. Videography for the series was shot by Celia Talbot Tobin, and produced and edited by Sarah A. Maine. Read past posts exploring how technology, information and data can change the food system status quo and follow along as the conversation continues on Twitter (hashtag #foodtech), or Facebook.]

In this innovator video, Adam Hofmann, Director of Marketing and Community Development at Zaarly, discusses creating a format to connect people throughout the food system.

Videography by Celia Talbot Tobin, and produced and edited by Sarah A. Maine.

About the Author

Beth Hoffman has reported on food and agriculture for ten years, airing on NPR, The World, Latino USA, Living on Earth, KUER and KALW , and studied the food system in depth as a fellow and co-lecturer in the Africa Reporting Project at UC Berkeley’s School of Journalism. Hoffman competed a year long documentary project cooking with immigrant women in their homes, has traveled to India, Uganda and Ethiopia to report on rice production and chicken farming, and did a multipart series for KUER on the artistic, cultural and environmental connections we have to food. In addition to spending many hours on-farm in Utah, California and abroad, Hoffman also married into an Iowa farm family and is currently working with her husband to slowly convert the land into a sustainable orchard and hog farm. She currently lives in Albany, California. Hoffman’s previous work can be found on her website at bethaudio.com.

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Adam Hofmann, food, future of food, hacking the food system, technology, Tools, video, zaarly