Internet Week 2011: FOOD 2.0
Hosted by: Food+Tech Connect | Grubster | Pretty Project Collective
Wednesday, June 8, 2011
10:30 AM – 7:30 PM
Wix Lounge | 10 W 18th St | 2nd Fl | New York, NY
FOOD 2.0 is a day-long series of panels that brings together professionals interested in the future of food for discussions about how technology is shaping the way we interact with and produce food. The panels will explore food data sharing and standards, the future of food reviewing, open source food, and the social kitchen. Speaker bios available here.
10:30 – 11:30: Food & Menu Data: Building A Standard Interchange Format
Moderated by Niles Brooks, Tech Co-Founder, Clean Plates
David Bloom- CEO, Ordr.in
Lev Steshenko- Co-founder, Campusfood.com and Allmenus.com
Ryan Scott- Chief Marketing Officer, SeamlessWeb
Willi Cerilli- CEO, Singleplatform
Elizabeth McVay Greene- Founder, Plovgh
Data is what ensures we are all talking about the same restaurant, farm or same dish. It’s also what drives policy decisions, helps businesses plan, and if displayed in a meaningful manner, data can help change consumer behavior. The panelists will discuss their current projects using restaurant, menu, ingredient, food source, and nutritional data. We’ll also discuss any barriers they currently face in collecting and sharing data in hopes of building a standard interchange called “Clean Format.”
12:00 – 1:00 The Future of Food Reviewing
Moderated by Ryan Charles, Founder Consmr
Amy Cao- Head of Social Media, Foodspotting
Eunice Chou- Founder, Flavorize
Nick Fauchald- Editor-in-Chief, Tasting Table
Colleen Curtis- Director of East Coast Marketing, Yelp
Lea Marino- Community Manager, Bizzy
Over the last decade there have been huge shifts in how users discover and research great food. The days are numbered for critics and experts, but is the future of food really the present day user generated sources? How do location, friends, palate and automated recommendations play a role? Our panelists will explore the hypothesis that we’re rapidly moving towards external signals and factors to determine our next dinner. Join executives from Foodspotting, Yelp, Tasting Table, Bizzy, and Flavorize in exploring this topic
1:00 – 2:00: Lunch sponsored by Yum Yum
2:30 – 3:30: Open Source Food
Moderated by Danielle Gould, Founder, Food+Tech Connect
Britta Riley- Founder & CEO, Windowfarms
Natalie Jeremijenko- Director of xDesign Environmental Health Clinic & Associate Professor of Visual Art, New York University
Devin Balkind- Director, Sarapis Foundation
Stowe Boyd- Social Philosopher & Connectivist, Work Media
Phil Ashlock- Open Government Program Manager, OpenPlans
Rising food costs, obesity and diabetes, and food borne illness have all increased demand for healthier, local and more transparent food. This session will explore how the ideas of open source food are energizing a new generation of food tech entrepreneurs and researchers to build a more transparent food chain based on new ways to use and share data in the private and public sectors and to change the fundamentals of the business of food and agriculture. The panel will look at what exactly open source food is, different approaches being explored, and why it’s important.
4:00 – 5:00 : The Social Kitchen: How Social Networks & the Internet Have Hacked The Home Cooking Experience
Moderated by Mike Lee, Founder, Studiofeast
Amanda Hesser- Co-Founder, Food52
Sarah Maine- Co-Founder, RecipeRelay
Michael Lavalle- CEO, Gojee
Will Turnage- Mobile App Creator, Ratio & Bread Baking Basics
The kitchen has always been a hub of social activity in the home. For generations, cooking techniques and recipes have been passed on through real life interactions within the four, physical walls of a residential kitchen. Over the past decade, social networks & the internet have broken these walls down and home cooks are now exposed to an infinitely larger data set of ideas and inspiration to empower their cooking pursuits in the home. Hear from our panelists how this onslaught of data has benefited the home cook, changed the public discourse on cooking and foodie-ism, and created challenges in filtering and vetting all of this information.
5:00 – 7:30: Happy hour sponsored by Wix Lounge & Singha
Special molecular gastronomy demonstration by Mike Lee of Studiofeast.
Huge thanks to Chitra Agrawal of ABCDs Of Cooking and Sarah Maine of RecipeRelay for generously donating their time and talents.
Wix Lounge, is the first free co-working space for entrepreneurs and creatives in New York City, brought to you by Wix.com. Wix.com is an online Flash based website building platform, that empowers anyone to build a website, without knowing code. www.wix.com | www.wixlounge.com
About your hosts:
Danielle Gould is the founder and editor of Food+Tech Connect, an information company that connects innovators at the intersection of food and information technology. Her expertise includes food systems, urban agriculture, open government, open research, the semantic web, open innovation, social entrepreneurship, and social media. Danielle consults on data and technology strategy, digital brand management, consumer engagement, and strategic investment.
Over the past year, her cross-disciplinary events have connected over 850 changemakers, including representatives from IBM, USDA, Rensselaer Polytechnic institute, O’Reilly Media, Nike, Agchat Foundation, Gourmet Live, GOOD, and Kauffman Labs. She is a contributor to Grist and her work has been covered in GOOD, The Atlantic, front page of Google News, techPresident, TechCrunch, PSFK, Grub Street, Serious Eats, Gothamist, Gizmodo, and Michael Pollan’s Link of the Day.
Jonathan Shapiro is the founder of YOLO, LLC which has recently launched Grubster, an iPhone app and website that is a consumer/restaurant/marketer solution that will power food selection and credible restaurant recommendations, with the long-term goal of truly being the “Pandora of Social Restaurant Recommendations”.
Prior to starting YOLO, LLC, Jonathan worked at M80, a social media agency, where he helped build out their NYC headquarters, develop new business, and managed accounts including Sprint, Royal Caribbean, and Powermat.
In his spare time, you can find Jonathan on his never-ending search for the best dishes in the country, cooking up delicious sensations for friends and family, and learning new culinary skills from the best chef he knows, his grandfather.
Ashley Tyson is the founder of pretty project collective. the pretty project collective specializes in working with start ups to integrate digital, social, content, and cause marketing strategy into brand identity. A passionate marketer with years of agency experience in working on global brands, she now focuses on applying that background to help small businesses connect with consumers.
Ashley has a voracious appetite for all things food and digital and recently helped launch 4food, an innovative quick service restaurant concept with deep social roots located in Midtown Manhattan.
You can find her on Twitter: @AsherT