Will mobile ordering take over the restaurant industry? Are grocery stores the dining destinations of the future? Will Big Food companies launch small-batch, artisanal offerings? Food Genius has answers.
The Chicago-based startup collects and synthesizes restaurant industry data on things like menu items and pricing and creates actionable insights for operators. And today, we’re thrilled to share its predictions for the 10 major foodservice trends for 2015.
One interesting trend is the increased crossover between the consumer product good (CPG), grocery and restaurant industries. As CPG companies continue to up their marketing game, they are poised to become the pacemakers when it comes to restaurant food trends, for example.
As far as pricing trends, get ready for the Uberfication of food delivery. Surge-pricing strategies, i.e. cheaper food delivery at 3:00 PM than 8:00 PM, will come into play in 2015. Food Genius also predicts the proliferation of the Big Food-meets-craft food trend with General Mills’ acquisition of Annie’s representing the tip of the iceberg.
From healthy on-demand food startups continuing to grow, to increased opportunity in the fresh food vending space, to better-for-you ingredient replacement (i.e greek yogurt instead of sour cream), they see health as an overarching food trend in 2015, too.
Check out the graphic below or DOWNLOAD IT HERE (it’ll be a lot easier to read) to learn what trends like “The Shrinking Lunch, “Part-time Vegetarianism” and “Healthier Prep Methods” will mean for your food business in the year to come.