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The Platform For GOOD FOOD INNOVATION
12 Oct 2014
Before thinking about marketing and branding, you first need to understand your target market’s needs, behaviors and motivations. This online class will teach you how to interview potential customers, turn qualitative research into useful insights and leverage those insights to shape your business.
Takeaways:
- Learn how to structure a basic research plan and discussion guide
- Understand the 8 methods and best practices for low-barrier research
- Explore how to conduct, capture and present qualitative research
- Learn how to inexpensively gain access to research participants
- Practice interviewing
Who This Class is For:
New and aspiring entrepreneurs, as well as anyone who want to learn how to improve their customer insights skills.
Learn about the class and the instructors and sign up on Food Tech Ed.
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