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The Platform For GOOD FOOD INNOVATION
13 Dec 2012
Last weekend, Food+Tech Connect, GRACE Communications Foundation and Applegate brought together more than 150 “steakholders,” technologists, entrepreneurs, creatives and policy experts for Hack//Meat, the first-ever “meat hackathon” in New York City. Over the course of 48-hours, participants self-organized into teams to tackle six of the greatest challenges facing sustainable meat.
Yesterday, we announced the hackathon winners, but every project developed was exceptional. The following recap of all the projects that came out of Hack//Meat. Thanks again to everyone who participated — it was an inspiring weekend and we’re exploring ways to offer continued support and resources to teams who are looking to build out their product further.
GROUP #1: Applegate – Matching Consumer Demand with Grocery Store Supply
WeShop is a social grocery list app that allows families to collaboratively create shopping lists and suggests specific products based on dietary and taste preferences.
Team: David Chaitt, Oliver Gift, Mateo Aguilar, Sasha Katsnelson, Suman Sabbani, Eunji Choi
Meat or Cheat is a communications and web platform – targeted at men – for reframing the discussion around sustainable meat by providing inspiration and ability for users to “vote” AppleGate products into local stores and retail channels. The team created the following video as an example of the viral content they would aim to produce.
Team: Jeremiah DiPaolo, Huy Nguygn, Adam John, Hans Kullberg
GROUP #2: GRACE – Developing a Game/Interactive Tool to Expose the Truths of Factory Farming
Meat Monolith is a dynamic interactive narrative proposed as GRACE Communications Foundation’s newest communication tool to educate college-age consumers on the issues surrounding factory farming.
Team: Eulani Labay
GROUP #3: Consumers Union & AWA – Consumer Food Label Identification in the Grocery Store
OpenSKU is a mobile app that captures GS1 barcodes and returns data from a crowdsourced database.
Team: Dave Hwang
Meatocracy is an integrated app to help consumers comprehend food labels, educate consumers around false meat product claims and simply their purchasing decisions.
Team: James Boo, Carolyn De Laurentiis, Forest Good, Alicia Laporte, LaTeisha Moore, Oliver Solano
GROUP #4 Food & Water Watch – Visualizing Pork Monopolies
HashMeat is an interactive infographic with social and advocacy integration to help consumers better understand the companies that monopolize the meat industry. Includes the ability to tweet out statistics with the hashtag #HashMeat
Team: Valerie, Sean, Octavian, Thomas, Harlan, Robert, Jean-Ezra Yeung, Dave Liepmann
GROUP #5: Vermont Meat Processing Working Group – Value Chain Partnership and Capacity Utilization
Farmstamp is a simple, cloud-based tool that streamlines communication and manages data across the value chain. It's like Salesforce for farming, increasing transparency and traceability in the meat system.
(1st and 2nd place teams available here.)
GROUP #6: Environmental Working Group – Sustainable Meat Consumption
Better Meat is a Facebook app that serves as a community me(a)ting place for home cooks to share experience, recipes and adventures while challenging themselves and their friends to eat meat more sustainably. The app employs gamification techniques where cooks can earn badges for completing challenges that get them to cook meat from ethical, sustainable sources.
Team: Mike Caprio, Isha Datar, Pedro Moura, Rebecca Rojer
Better Meat, consolidation in meat industry, facebook, farmstamp, food hackathon, food industry consolidation, food innovation, food startups, hack//meat, hacking meat, Meat Monolith, Meat or Cheat, Meatocracy, Mike Caprio, Mobile, Open SKU, OpenSKU, pork monopolies, traceability, WeShop, Winner
