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The Platform For GOOD FOOD INNOVATION
28 Feb 2012
Increasing consumer demand for information about our food is certain to change the food shopping experience over the next 5 – 10 years.
In this senior thesis project, German interaction design students Benedikt Burgmaier and Fabian Kreuzer re-imagine the meat, cheese and fish counter to provide customers with detailed product, origin and recipe information for food items. A customer can point at an item to have its description and price displayed above the product. For origin and recipe information, a customer can lift one of the books on the counter.
While just a prototype, this project is a thought-provoking look at the future of food shopping. How do you think the food shopping experience will change over the next 5-10 years?
Benedikt Burgmaier, cheese, data, Fabian Kreuzer, fish, food origin, food tech, grocery, interaction design, meat, provenance, r&d, rfid, technology, traceability, transparency, video
