Innovator Video: The RFID Network

Despite the media’s fixation with the latest, greatest gadget, often times innovation takes place behind the scenes, using technology we don’t often hear about.

Radio-frequency identification (RFID) is one such technology.  Increasingly used in everything from cattle identification systems to the fashion industry  (and don’t forget, you can use it for spying!), RFID tags help track products as they move through the supply chain.

But how it works, and why industry would use RFID technology over other innovations is not always clear.  And so the RFID Network – an educational website and new TV show aimed at providing information about RFID technology  – created a series of videos to help explain what the technology does and how consumers will benefit from it.  While admittedly perhaps not the most entertaining video, Food Safety & Food Quality does discuss the essence of the food traceability problem and how RFID technology can be employed to help.

The majority of sponsors of the network come from within the RFID industry.  But despite their backing, the non-commercial videos are packed full of critical information for anyone who cares about how the food industry is attempting to track food and for farmers wanting to prove the integrity of their products (think “grass fed”).  Watch Food Safety & Food Quality on the RFID Network site, or see how the technology works with cattle identification below.