Only one year after launching, semantic recipe site Yummly just broke through to 2 million monthly unique visitors, says CEO and co-founder Dave Feller. What’s been the secret to their success?
Feller attributes Yummly’s success to their focus on connecting people with food in a more personalized way than other recipe sites, like a Kayak.com of recipes. They are able to do so by using innovations on the web and in big data to develop taste profiles of every recipe in their index, which allows for greater search and filtering
Yummly also announced the addition of “spiciness” to its search feature set. Their algorithm, based on a modified version of the Scoville scale, can now determine the relative spiciness for ingredients of over 500,ooo of recipes.
I got a chance to speak with Feller about the site’s growth, as well as the ontology and technology behind their new “spiciness” search feature.