JustMeans Social Media, Technology and Change

With one week to go until the JustMeans Social Media, Technology and Change conference, I thought I would share a preview of what’s on the agenda. This conference brings together senior executives responsible for marketing, communications, sustainability, strategy, from leading organizations such as Burt’s Bees, Earthwatch Institute, Oxfam American, Pepsico, and the USDA. Full details available here.

Topics covered will include:

• Introductory Workshop on Social Media in a Corporate Context– strategy and management
• The Coming Revolution– plenary keynote with Kevin Grandia (Greenpeace) and Adam Brown (Dell), moderated by Matthew Bishop (The Economist)
• Listening to and Engaging with Customers and Employees – best practices and platforms
• Case Study in Brief – Microvolunteering– engaging employees through microvolunteering platforms
• Getting Stakeholders the Right Information through Mobile Phones– using mobile to change behavior
• Engaging Activists through Social Media: The Challenges and Opportunities – digital activism & non profits
• Mobile Giving and Engagement– Red Cross case study
• Social Media and the Future of ESG Investing and Disclosure- global 1000 sustainable performance leader review
• Influencing and Changing Behavior Through Gaming– strategy
• Crowdsourcing Social and Environmental Innovation– case studies of Pepsi, Innocentive and RecycleBank