Overstock.com Launches Farmers Market, A New Approach to Food Startup Branding + More

Every week we curate and deliver the latest food tech news, trends and startup resources to our readers’ inboxes. Tracking the top technology and innovation happenings across agriculture, CPG, retail, restaurants, cooking and health, our newsletter is the absolute easiest way to stay on top of the emerging sector.

From a roundup of 5 helpful insights from food startup founders to the launch of a brand new food business school, these are last week’s top food tech news stories. Like what you read? Feast your eyes on the full roundup here. Or better yet, sign up for Food+Tech Bytes and get the latest and greatest in food tech delivered to your inbox every week.

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1. The D.I.T. (Do It Together) Approach to Food Startup Branding

Launching a food startup is tough stuff. Julia Wu’s advice? Get by with a little help from your friends. Having a collaborative discussion about your brand can help you challenge assumptions, reconsider your positioning basics and guide new areas of opportunity.

2.5 Key Insights for Launching a NYC Food Startup From 5 Founders 
Local Food Lab

Our own Danielle Gould, Gabi Lewis of Exo, Sean Dixon of Village Fishmonger, Brian Ballan of A&B Condiments and Josh Cook of Nextdoororganics share words of wisdom for burgeoning startups.

3.Are You A Food Innovator? Skip Wharton; Try This New B-School– Forbes

The Food Business School (FBS), a Culinary Institute creation, is aimed at emerging entrepreneurs and established managers.

4. Big Mayo Vs. Little Mayo: Which Brand Has Egg On Its Face?–NPR

Unilever is suing Hampton Creek for branding its egg-free Just Mayo as mayonnaise. But the strategy may have backfired. Consumer sentiment seems squarely behind Hampton Creek.

5. Not Having Enough Data Is Why You’re Fat – FastCo.Exist

This food tracker gobbles up all the data so you can make smarter eating choices.

6. Of Course You Want Vegetables From Overstock.com – Modern Farmer

The online retailer has just launched its own Farmers Market, a large-scale effort to bring the CSA model to the discount-armchair masses.

7. Door to Door Organics raises $25.5 million – Denver Business Journal

Arlon Group led the Series B with participation from Greenmont Capital Partners. It will enable the startup to expand its delivery service beyond the 30 cities where it currently operates.

8. Silicon Valley Can’t Get Enough of AgTech as Kleiner Perkins Leads Investment in Farmers Edge – AgFunder

The amount was not disclosed. The startup’s precision ag technology helps farmers optimize crop inputs and maximize yield.