Food Startup Branding 101

Food is one of the most competitive industries out there, so creating a company that stands out is essential for success. Whether you’re just starting out or you’re trying to grow your business, having a cohesive brand strategy can save you a lot of time and money when trying to reach target customers, cultivate loyalty and ­create buzz.

This 3-part course will teach you the fundamentals of making your brand stand out. You will create a cohesive brand strategy that you can use to clearly communicate your unique value across all of your products and marketing channels.

This course is for aspiring and new food and food tech entrepreneurs, or for anyone who wants to brush up on their branding skills.

Positioning Your Brand

• Learn what positioning is, how it works and why it matters
• Understand how the most successful brands are doing it right
• Develop your positioning statement that you can use as your company grows

Developing Your Voice

• What your voice is and why it matters
• How the most successful brands use voice to connect with customers
• A process for discovering your brand’s unique voice and developing brand voice guidelines
• How to put this guide to use in the creation of your “About Us” copy

Kicking Ass on Social Media

• Understand which brands are doing it right and why
• Create a customized social media plan for your brand

Learn more about the course and the instructors and sign up on Food Tech Ed.