Announcing Food Startup Branding 101

Hundreds of food and food tech entrepreneurs have told us that marketing, business planning and fundraising are their top challenges, and we’ve listened. Today we are excited to give our community the scoop on our first in-person and online course: Food Startup Branding 101.

This four-part course will teach you the fundamentals of making your brand stand out. Guided by brand strategists who have worked with companies like Stacy’s Pita Chips, Seamless and Applegate, you’ll create a cohesive brand strategy that you can use to clearly communicate your unique value across all of your products and marketing channels.

Takeaways:

• Class 1: Articulate your target market’s needs, behaviors and motivations
• Class 2: Create your brand positioning statement
• Class 3: Develop your brand voice guidelines and “About Us” copy
• Class 4: Create a social media plan

When & Where:

In-person – In New York City as a 4-week course (Wednesday 3/12 – Wednesday 4/2, 7 – 9:30 PM) OR in New York City as a one-day bootcamp (3/23, 10 AM – 7 PM).

Online – This course may be taken in its entirety or you may take classes individually. Please note that you will save 25% if you sign up for the entire course. All classes will be pre-recorded and available online starting April 15. You can pre-order your tickets here.

Who:

This course is for new, aspiring and seasoned entrepreneurs and organizations.

Spaces are limited for the in-person courses to ensure participants receive lots of personal attention, so reserve your spot today!