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The Platform For GOOD FOOD INNOVATION
30 Nov 2010
Oprah’s is in love it. It’s Cyber Week. Have you bought an iPad yet?
When I first played around with an iPad back in April, I didn’t get it. [I didn’t Twitter first either, but that’s another story.] Initially the iPad seemed like an expensive netbook/media player. Now, I am an iPad fan because I see the power of an iPad really depends on the quality and functionality of iPad apps. Gourmet Live App and the Martha Stewart Cookie App are two apps by iconic brands that I recently checked out.
Gourmet Live App. I have always thought of Gourmet Magazine as the New Yorker for food lovers. Contentwise, Gourmet Live is not Gourmet Magazine. It uses fresh content from eater.com and seriouseats.com, which is good, but it is not the same content as the much revered Gourmet. Think of it as “Gourmet 2010, a food odyssey”. My only complaint I have with Gourmet Live is that it encourages you to broadcast what you read to your social graph (Facebook friends and Twitter followers) but yet it doesn’t give a link to a whole article, so you are essentially teasing your friends with a preview of an article. The Gourmet Live is FREE and it is updated weekly.
Martha Stewart Cookie App. Both the design and functionality are great. There’s a “cookie runway” which is like a roulette wheel that you can spin to find the cookie recipe you want. The aesthetics of the app are you what you expect from the Martha Stewart brand. The pictures are mouth-watering. At $7.99, it is very pricey but if you plan on baking a lot of cookies for the holidays, think of it as the ultimate cookie cookbook.
