You want to build a disruptive food business, but it’s really hard, like the hardest thing you’ve ever done (we know, we’re going through it ourselves). You want a detailed road map, but those don’t exist when you’re reinventing an industry. You want to succeed, but the odds are against you.
We know you can’t imagine doing anything else (we can’t either), and our goal is to make sure you don’t have to. This is why we’re building an online learning community for food innovators.
Today, we’re very excited to announce the official launch of our Food Startup Branding 101 and Fundamentals of User Research online courses. These food startup courses are designed to give you tangible tools and skills to help you build or grow your company.
From your website copy to your social media messaging to your packaging, brand can make or break your company. Taught by expert brand strategists Marni Kleinfeld Hayes and Julie Wu, who have worked with food companies from Stacy’s Pita Chips to Seamless, Food Startup Branding 101 will teach you how to develop a cohesive, standout brand.
But before you can develop great branding, first you need to understand your customers. Fundamentals of User Research instructors Andy Hagerman and Jason Wisdom of The Design Gym have worked with companies like Applegate and Mozilla to help them better understand their customers and drive business strategies based on those insights, and now you can learn from them, too.
So, if you’re serious about taking your brand to the next level, head on over to Food+Tech Ed. And if you sign up between today and October 24, you’ll get an early bird 25% discount one both courses with the code “backtowork.”
Since launching pilot courses in April, we’ve asked you all what was and wasn’t working. Thanks to your feedback, we’ve completely revamped the platform. It’s now a lot more intuitive to navigate, and our new community forums make it easy to ask questions and share resources with other entrepreneurs.
We’re working with some exceptionally talented entrepreneurs to create more business planning, fundraising and marketing courses. Sign up here to be the first to get notified as soon as they launch.